The audience for these instructions is composed of County Office of Education (COE) K-12 program coordinators. They are experts in their program field and intermediate to advanced writers in the educational style. They do not have experience writing effective, usable web content. They have intermediate to advanced computer and Microsoft Word skills and intermediate to advanced ability to learn new subjects and follow instructions. They are novices with regard to what works and does not work on the web. They are unfamiliar with the information needs of those who will use the program descriptions. Guidance in these two areas is woven into the instructions. The number and sequence of revisions has proved effective in producing the preferred style, brevity, organization, and completeness of content.

Writing sample:Website Program Description Development Instructions (PDF).